Terms and Conditions

Using this website

You may read, share and quote this site's content with attribution. You may not copy the site wholesale, scrape it to train a competing service, or present our work as your own.

Case studies and figures on this site describe work delivered for real clients. Benchmarks quoted from third parties are linked to their source so you can verify them yourself.

What these terms cover

This page governs your use of the website. Client work is governed by the proposal or statement of work you sign, which takes precedence over anything written here if the two ever conflict.

Packages, pricing and billing

Prices published on the pricing pages are the prices we charge. They may change, but not for an engagement already underway without your agreement in writing.

• Monthly packages are billed at the start of each month
• There is a three-month minimum on monthly packages; after that, cancel with 30 days' notice
• Website redesign is billed 50% upfront and 50% before launch
• Redesign includes two rounds of revisions; further rounds are $75 each
• Redesign timelines run four to six weeks from kickoff, subject to your content arriving within seven days
• Anything outside the written scope is a change request, quoted before it is started

What we need from you

Engagements depend on access and responsiveness: admin access to your website, analytics, Search Console and Google Business Profile; a single point of contact for approvals; and replies to drafts and questions within three business days. Where those slip, timelines move with them.

What you own

Your website, your domain, your content, your ad accounts, your call recordings and your lead data are yours — during the engagement and after it ends. On request at the end of an engagement we will hand over access and any files we hold.

We retain ownership of our internal tooling, templates and processes, and we may describe the work in our portfolio unless you ask us in writing not to.

What we do not promise

Nobody can guarantee a search ranking, an advertising cost, or a number of signed cases, and any agency that does is guessing. We commit to the scope of work and to the reporting, not to a position on a results page.

Marketing performance depends on factors outside our control: your market, your competitors, your intake, your case values, and changes made by Google and other platforms.

Advertising compliance

Law firm advertising is regulated, and the rules differ by state bar. You are responsible for the claims your firm makes and for compliance with the rules of the jurisdictions you practise in. We will flag anything that looks like a problem, and we will not publish a claim you have not approved.

Third-party platforms

Work often runs through platforms we do not control — Google Ads, Google Business Profile, hosting providers, CRMs. Their terms, policies, approvals and outages apply to your account, and we are not responsible for decisions those platforms make about it.

Liability

To the extent the law allows, our total liability arising from an engagement is limited to the fees you paid us in the three months before the claim, and we are not liable for lost profits or other indirect losses. Nothing here limits liability for fraud, or for anything that cannot lawfully be limited.

Ending an engagement

Either side may end a monthly engagement with 30 days' written notice after the minimum term. Work delivered up to the end of the notice period is payable. We will not hold your accounts, your site or your data hostage — access is handed back either way.