Law Firm Web Design & SEO That Sign Cases
A focused studio. 120+ law firm sites shipped. Zero filler.
- 120+ attorney websites launched
- 3.4× average return on ad spend
- 30-day performance guarantee
Mirador Law
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Mirador Law
Project 2
Avg. return on ad spend
Law firm websites launched
More qualified case inquiries
Performance guarantee
Everything your firm needs to grow online
One creative partner for your website, your ads, and your pipeline of new cases.
Law Firm Web Design
Conversion-focused, mobile-first websites that build trust and turn visitors into consultations.
Google PPC Ads
Profitable search campaigns targeting high-intent legal keywords in your jurisdiction.
Local SEO
Dominate the map pack and organic results so prospects find you first.
Local Service Ads
Google Screened LSA setup and management for pay-per-lead case flow.
Brand & Copywriting
Messaging and visuals that position your firm as the authority in your practice area.
Tracking & Reporting
Call tracking, CRM integration and transparent dashboards tied to signed cases.
One partner for the whole
law firm growth engine
Design, search and paid media run as a single system — every channel feeding the same pipeline of qualified case inquiries.
Websites Built to Convert
Fast, mobile-first attorney sites with click-to-call and practice-area pages that turn visits into consultations.
Local SEO & Map Pack
Own the top three map results in your jurisdiction for the practice areas that actually pay.
Rebuilds Without Losing Rankings
Dated or underperforming sites rebuilt on a full redirect map, so the rankings and links you already have survive the move.
AI Search Optimization
Structured so ChatGPT, Perplexity and AI Overviews can read your pages and cite your firm by name.
Tracking You Can Trust
Call tracking and CRM integration tying every marketing dollar to real, signed cases.
The platforms we specialize in
Lightning-fast builds on WordPress, React, WooCommerce and Shopify, tuned for Google Search and the AI answer engines your clients now ask first.
Projects we're proud of
A selection of websites and campaigns we've shipped for firms across the U.S. Hover a card to bring it into focus, then click through to the case study.
Built to win the searches that bring cases
Every page, ad and follow-up is aimed at one outcome: a signed case. We build the practice-area pages that rank, then make sure the inquiries they generate actually reach a human — fast.
- Car Accidents
- Truck Accidents
- Wrongful Death
- Slip & Fall
- Dog Bites
Practice-area pages that rank
One page per practice area, per city you serve — written for how clients actually search, structured for how Google actually ranks. No thin, duplicated filler.
Consultations booked while you sleep
Click-to-call, instant forms and tracked numbers on every page. New inquiries land in your inbox and CRM the second they come in — with the call recording attached.
From the first line of code to your next signed case
Every site we ship is engineered — strategy, design, build and launch stitched into one system that turns visitors into clients.
01const firm = audit(market);02target = highIntentKeywords();03plan = fastestPathToCases();
01<section id="hero">02<h1>Trusted counsel.</h1>03<Cta>Book a consult</Cta>04</section>
01.page { speed: instant; }02.form { conversion: high; }03@media (mobile) { first; }
01track(call); track(form);02optimize(costPerCase--);03scale(spend++); // profit
Trained on what actually wins law firms clients
Curious how we approach law firm websites? Our assistant walks through exactly what we build and why — sit back and watch.
- Conversion-built WordPress & React sites
- SEO and AI search on the site we build
- Live in 3–4 weeks, fully tracked
How we work
One firm per market
We do not build competing sites in the same market. When we take a firm in a city and practice area, that slot is theirs.
Website first, then growth
A ranking that lands on a page that does not convert wastes the click. We get the website right first, then turn on the search work.
Priced in public
Our packages and prices are published. You can scope the work and see the cost before you ever talk to us.
Real numbers only
Sites are wired to call tracking and intake, so results are measured. Where we have no verified number, we leave it blank.
Most law firm websites are built to look finished, not to sign cases.
They read like brochures, load slowly on the phone where clients actually search, and give Google and AI answer engines almost nothing to rank. We treat the website as the firm’s most important intake asset, then grow it with the search work that puts it in front of the right clients.
One firm per market
Website first, then growth
Priced in public
Real numbers only
A ranking that lands on a page that does not convert wastes the click.
Legal is the most expensive keyword category on Google, and most legal traffic never turns into a consultation. Whether a visitor arrives from organic search, the map pack or an AI answer, the page they land on decides whether the firm hears from them. That is why we get the site right first.
ever book a consultation.
MyCase 2024 Legal Industry Benchmark Report
- Median legal landing page conversionUnbounce6.3%
- Legal landing page conversion, mobileUnbounce21%
- Legal landing page conversion, desktopUnbounce15.9%
- Organic click share, position oneFirst Page Sage 202539.8%
- Leads that book a consultationMyCase 20247%
- Legal cost per click, paid searchWordStream 2026$9.87
Layer one
The website
Design, build and the conversion path
Layer two
The growth layer
SEO, local and AI search optimization
No Google Ads. The asset your firm keeps.
What we build
What we build, and what each part is responsible for.
Two connected layers: the website itself, and the search work that gets the right people to it.
Attorney websites that convert on a phone at 11pm
We design fast, mobile-first websites built for high-stress moments — so visitors can call, text or submit a case in seconds.
Legal landing page conversion (median)
- Sub-2-second load speed
- Click-to-call above the fold
- Sticky contact bar
- Trust signals & case results
SEO that wins the map pack and page one
We build the technical foundation and authority to win the spots that get clicked — on both Google and Google Maps.
Organic click share (position 1)
39.8%
Map pack top 3 click share
- Technical SEO & site performance
- Google Business Profile optimization
- City & practice area pages
- Content that earns high-quality links
Development that holds up under load
The build under the design: fast page loads, clean code, sound structure, and the technical foundation search engines and AI answer engines need to read your site.
Core Web Vitals target
- Clean, semantic, crawlable markup
- Core Web Vitals budget from day one
- Structured data built in, not bolted on
- A CMS your team can actually update
Rebuilds that do not reset your rankings
For firms with a site that looks dated, converts poorly, or was never built to rank. We rebuild without losing the rankings and links you already have.
- Full crawl and URL inventory before anything moves
- 301 map from every old URL to its replacement
- Content and internal links carried across deliberately
- Rankings monitored through launch and after
Built to be cited, not just ranked
More clients ask ChatGPT, Google AI Overviews and Perplexity before they open a search results page. We structure your site so those engines can read it and name your firm.
- Answer-first passages an engine can quote
- Entity and schema clarity about who you are
- AI crawler access checked and kept open
- Citation tracking across the answer engines
Priced in public, so you can do the math before the call.
Three monthly packages, one scope each, no quote-only tiers. Every plan includes schema markup, Google Business Profile management and a biweekly strategy call.
All-in-One SEO
Local businesses that need SEO basics running consistently
$849/ mo
- Full SEO management
- Content, backlinks & reporting
- GBP & local SEO included
- Biweekly strategy calls
Main Package
Full-service growth: SEO, AEO, content and site management
$1,299/ mo
- SEO + AEO + content writing
- Website redesign included
- Technical management & security
- Biweekly reports and 5+ backlinks
SEO + AEO
Businesses that want to rank on Google AND show up in AI answers
$999/ mo
- Everything in All-in-One SEO
- Cited by ChatGPT, Perplexity & Gemini
- 7 SEO + AEO blogs per month
- llms.txt and entity optimization
Transparent. Measurable. Built for law firms. No contracts — cancel anytime after the three-month minimum.
Full comparison →About Inovista
A Website Studio for Law Firms That Earn Qualified Case Inquiries
Inovista is a website studio for law firms. We design and develop law firm websites, rebuild ones that are dated or underperforming, and grow them with SEO and AI search optimization so they earn qualified case inquiries.
Think of it as two connected layers. The first is the website itself: the design, the build, and the conversion path that turns a visitor into a call. The second is the growth layer: the search and content work that gets the right people to the site in the first place.
- Modern WebsitesBuilt to convert visitors into calls.
- Organic GrowthSEO and AI search that compound over time.
- Injury FocusedPersonal injury is our primary vertical.
Who we serve
Inovista works with law firms, and personal injury is our primary vertical. Injury firms face the most competitive search environment in legal, where a single signed case can be worth more than a year of many other practice areas, so the website and the search work both have to be sharper. The methods carry over to other practice areas we serve.
How a project runs
- 1Discovery and strategyWe review your current site, your market, and the searches your clients are making, and we tell you honestly what is worth doing.
- 2Design and developmentWe design and build, or rebuild, the site around a conversion path that fits how injury and legal clients actually decide.
- 3Launch and optimizeOnce the site is live and sound, we layer in the search and content work: practice-area depth, local signals, and the technical foundation that gets you found.
- 4Growth and reportingWe report on the leading indicators that predict case volume, not vanity metrics. The website is the asset. The search work compounds its value over time.
We focus on what you own
We do not run Google Ads. Our attention stays on the organic and website asset the firm owns.
Our approach
Built for search. Optimized for the future.
Building a good site is the start, not the finish. Clients find lawyers through Google, through the map pack, and increasingly by asking AI answer engines directly. Our growth layer covers all three.
Traditional SEO
Practice-area pages, local signals and authority that win organic and map rankings.
Local SEO
Google Business Profile, citations and local relevance that drive calls and visits.
AI Search Optimization
Content structured so answer engines can read it and cite your firm when a prospect asks for a lawyer.
Why not Google Ads?
We do not sell Google Ads, and we are candid about why. Paid search can buy fast coverage, but it stops the moment you stop paying, and injury clicks in particular run into the hundreds of dollars each.
We build the asset you keep.
Our work centers on the website and its organic and AI search visibility, which compound over time instead of resetting to zero every month. If paid coverage matters to your firm, we will say so plainly, but it is a separate spend with a different return profile and not something we manage.
Proof and where it comes from
We are precise about our track record because the market is full of agencies that are not. The law firm websites in our portfolio were delivered personally by our founding team as freelance engagements, and we currently run search for roughly four of those firms on monthly retainer, working as a middleman rather than as their direct agency. That is the honest shape of the studio today.
When we publish results, they will be real numbers from real engagements, attributed and dated. Until a metric is verified to that standard, we leave it as a placeholder rather than fill it with something convenient.
Priced in public
Most law firm marketing is quoted behind a sales call so you cannot compare it. We publish our packages and prices instead. You can read exactly what each tier includes, what it costs, and what the terms are before you speak to anyone.
- Clear packages and pricing
- No hidden fees or lock-ins
- Honest scoping for your market
Independent freelance portfolio by Ajwa Malik. The projects, case studies and client testimonials shown here are from freelance engagements delivered personally.
Why law firms work with Inovista
- A studio that designs, builds and grows the site under one roof.
- Personal injury as a primary vertical, treated as its own discipline.
- One firm per market, so your work is never divided against a competitor.
- Public pricing you can scope before you ever talk to us.
- Search and AI optimization that build an asset you own, not ad spend you rent.
- Real, measured numbers, with honest placeholders where a metric is not yet verified.
Common questions
Straight answers to what law firms ask before hiring a studio to build or rebuild their site.
Is Inovista an agency or a studio?
We are a focused studio. That means a small team that takes a limited number of firms rather than a volume agency chasing headcount. Practically, it means the people who design and build your site are the same people thinking about how it ranks and converts, and we take one firm per market so our attention is never split against a direct competitor. The law firm work in our portfolio was delivered personally by our founding team as freelance engagements, and we currently run search for roughly four of those firms on monthly retainer.
Do you only work with personal injury firms?
No, but personal injury is our primary vertical and where our sharpest work lives. Injury search is the most competitive corner of legal marketing, so the website and search standards we build for it carry over to other practice areas. We also serve criminal defense and family law firms, among others. If you are in a different practice area, the same studio approach applies.
Do you run Google Ads or PPC?
No. We focus on the website itself and on the organic and AI search visibility that compound over time. Paid search can buy fast coverage, but it stops when the spend stops, and it is not a service we sell. If paid coverage matters to your firm, we will be candid that it is a separate spend with a different return profile.
Why do you publish your pricing?
Because hiding it does not serve the firm. Most law firm marketing is quoted behind a sales call so it cannot be compared. We publish our packages and prices so you can scope the work and see the cost up front. You can read the full breakdown on our pricing page.
What does one firm per market mean?
It means we do not build or grow competing sites in the same city and practice area. When we take your firm, that slot is yours for as long as we work together. It keeps our incentives aligned with yours rather than with a rival down the street.
How do you measure results?
We wire sites to call tracking and intake, then report the leading indicators that predict case volume: rising impressions, keywords entering the top rankings, and map pack movement, followed by the calls and signed cases that actually matter to the firm. Where we do not yet have a verified number, we show a placeholder rather than an invented figure.
Hover a line — scroll fills each one as you go.
We build the asset your firm keeps
Most law firm websites are built to look finished, not to sign cases. We treat the website as the firm’s most important intake asset, then grow it with search work that compounds instead of resetting every month.
- Design, development and search under one roof
- Built exclusively for law firms, with personal injury as the primary vertical
- One firm per market, so your work is never divided against a competitor
- Public pricing you can scope before you ever talk to us
Meet the team behind the results
A small, senior crew of strategists, designers and engineers focused entirely on growing law firms online.
Ajwah Malik
CEO · Founder
Waleed Tufail
Co-Founder & CTO
Abdullah Malik
SEO Strategist
Ahmed Tufail
Tech Manager
Ajwah Malik
CEO · Founder
Waleed Tufail
Co-Founder & CTO
Abdullah Malik
SEO Strategist
Ahmed Tufail
Tech Manager
Ajwah Malik
CEO · Founder
Waleed Tufail
Co-Founder & CTO
Abdullah Malik
SEO Strategist
Ahmed Tufail
Tech Manager
Ajwah Malik
CEO · Founder
Waleed Tufail
Co-Founder & CTO
Abdullah Malik
SEO Strategist
Ahmed Tufail
Tech Manager
Ajwah Malik
CEO · Founder
Waleed Tufail
Co-Founder & CTO
Abdullah Malik
SEO Strategist
Ahmed Tufail
Tech Manager
We treat every client's marketing budget like it's our own money — and we obsess over signed cases, not vanity clicks.
Ajwah Malik
CEO · Inovista
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