Our Pricing, Published in Full
Most law firm marketing is quoted behind a sales call so you cannot compare it. We publish our packages, what each includes, and what they cost, up front. No Google Ads, no hidden line items. Monthly search programs start at $849 and run to $1,299; a standalone website redesign is $1,999, and every scope below is the scope we actually deliver.
The short version
- SEO pricing at Inovista: $849/mo (All-in-One SEO), $999/mo (SEO + AEO), $1,299/mo (Main Package).
- Website redesign: $1,999 one-time, or $650 bundled with any monthly package.
- Blog volume: 5, 7 and 7+ posts per month across the three retainers.
- Three-month minimum on monthly packages, then 30 days' notice to cancel.
- Every tier includes schema markup, Google Business Profile management and a biweekly strategy call.
- No Google Ads: no tier includes ad spend or ad management.
The packages
A quick side-by-side. Full scope for each package follows underneath.
SEO + AEO
$999/ mo
Businesses that want to rank on Google AND show up in AI answers
See full scopeAdd-on: a website redesign can be added to any monthly package at a discounted $650, instead of $1,999.
What each SEO package includes
All-in-One SEO
$849 / moThe foundation. Everything a local business or law firm needs to build organic visibility on Google, month after month.
Content publishing
- 5 SEO-optimized blog posts per month
- Each post researched, written and optimized for a target keyword
- Internal linking to relevant service and location pages
Daily keyword & traffic analysis
- Daily monitoring of ranking positions
- Traffic pattern analysis and quick-win identification
- Adjustments based on what is moving the needle
Daily content optimization
- Continuous on-page tweaks: titles, meta, headings, internal links
- Content refreshes for pages losing traction
- Freshness signals to keep Google engaged
Backlinks & citations
- Manual link-building from relevant, high-authority sites
- Local citations across directories, with NAP consistency
- Toxic links disavowed as needed
Schema markup
- Structured data: Organization, LocalBusiness, Service, FAQ, Article
- Rich-result eligibility monitoring in Search Console
Competitor analysis
- Monthly deep-dive into your top 3–5 competitors
- Gap analysis: keywords, backlinks and content angles they rank for and you do not
Google Business Profile
- Full optimization: categories, services, attributes, Q&A
- Weekly GBP posts and photo updates
- Review monitoring and response strategy
Strategy call
- Biweekly 30-minute call to review wins, blockers and next steps
Website redesign for $650 instead of $1,999 when bundled with this package.
Full All-in-One SEO pageSEO + AEO
$999 / moFor firms that want to win on Google and be cited when people ask ChatGPT, Perplexity, Gemini and Google's AI Overviews.
Agentic Engine Optimization (AEO)
- Optimization for AI answer engines: ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews
- Content structured to be quoted and cited by LLMs
- Entity-based SEO — building your brand as a recognised authority
Content publishing (upgraded)
- 7 SEO + AEO optimized blog posts per month, up from 5
- Each post written for both traditional SERPs and AI citation
Enhanced competitor analysis
- Standard SEO competitor gap analysis
- Which competitors are being cited by AI engines, and why
- Reverse-engineering competitor AEO strategies
llms.txt optimization
- llms.txt file creation and maintenance
- Guides AI crawlers to the right pages and context
GBP + Search Console (deep)
- Advanced GSC monitoring: coverage, enhancements, Core Web Vitals
- Query-level analysis to catch emerging opportunities
- Full GBP management: posts, reviews, photos, Q&A
Advanced schema stack
- Organization, LocalBusiness, Service, FAQ, HowTo, Article, Speakable
- Speakable schema for voice and AI answer readiness
Everything in All-in-One SEO
- Daily content optimization across a larger library
- Daily traffic and keyword analysis, tracked across Google organic and AI-referral traffic
- Manual link-building, local citations and digital PR angles
- Biweekly 30-minute strategy call
Website redesign for $650 instead of $1,999 when bundled with this package.
Full SEO + AEO pageMain Package
$1,299 / moThe complete package. Everything above, plus website management, cybersecurity and content writing — all owned by one team.
AEO — Agentic Engine Optimization
- Full visibility across AI answer engines
- Entity building, citation optimization, llms.txt
SEO — full technical + on-page
- Daily rankings and traffic analysis
- Ongoing on-page optimization
- Site health monitoring: crawl, index, Core Web Vitals
Content writing
- Dedicated writer aligned to your brand voice
- Beyond blogs: landing page copy, service pages, email campaigns as needed
- 7+ SEO + AEO optimized blog posts per month
- Long-form pillar content quarterly
Website redesign included
- Full site redesign included in the first quarter
- Same scope as the standalone $1,999 redesign package
- Delivered inside the first 60 days of the engagement
Technical management
- Hosting, DNS, SSL and backups monitored
- Plugin, theme and core updates
- Broken link and 404 monitoring
- Performance tuning as the site grows
Cybersecurity
- Malware scanning and removal
- Firewall and brute-force protection
- Login hardening, 2FA, activity logging
- Monthly security posture report
Reporting & links
- Biweekly report: rankings, traffic, conversions, links, wins, next steps
- Minimum 5 high-quality manual backlinks per month
- Guest posts, niche edits, resource pages and digital PR
Money-page optimization
- Deep optimization of your practice area and service pages
- Continuous A/B testing of headlines, CTAs and layout
- Complete schema stack, site-wide
- Full ongoing Google Business Profile management and review response
Strategy call
- Biweekly 30–45 minute strategy call
- On-demand Slack/WhatsApp for urgent questions
Website Redesign
$1,999 one-timeA one-time redesign for firms that need a modern, mobile-first, conversion-focused site without an ongoing retainer.
Discovery & strategy
- 60-minute kickoff call: goals, audience, competitors
- Brand and style questionnaire
- Reference site review (3–5 sites you like)
- Sitemap and information architecture for up to 6–8 pages
Design
- Custom desktop and mobile designs for up to 6–8 pages
- 1 initial concept plus 2 rounds of revisions
- Design system: colors, typography, buttons, forms, spacing
- Delivered in Figma, or built directly in your stack
Development & build
- Full build of the approved designs, fully responsive at every breakpoint
- On-page SEO basics: title tags, meta descriptions, H1s, alt text
- Schema for Organization and LocalBusiness
- Contact form plus WhatsApp/email integration
- Google Analytics 4 and Search Console setup
- Speed optimization: image compression, caching, lazy load
- SSL check and security hardening
- Migration from the old site with 301 redirects for changed URLs
- Favicon, social share image and a custom 404 page
Content & launch
- Existing copy migrated and reformatted to the new design
- Pre-launch QA: links, forms, mobile, cross-browser
- Deploy to the live domain
- 14-day post-launch bug-fix window
Not included (available as upsells)
- Copywriting and content creation
- Logo or brand identity design
- Custom illustration, photography, video
- E-commerce setup
- Custom plugin or functionality development
- Ongoing SEO, ads or maintenance
- More than 8 pages, priced per request
What is not included: Google Ads
We want to be explicit, because most law firm packages hide ad management inside the price. Inovista does not sell Google Ads, PPC, or Local Services Ads, and none of these packages include ad spend or ad management. Paid search can buy fast coverage, but it stops the moment you stop paying, and injury clicks in particular run into the hundreds of dollars each. Our packages are built around the asset the firm keeps: the website and its organic and AI search visibility, which compound over time instead of resetting to zero each month. If paid coverage matters to your firm, we will be candid that it is a separate spend with a different return profile, but it is not something we manage or mark up.
How to choose a tier
Start with the site
If your current website is dated, slow, or does not convert, begin with the Website Redesign. A monthly search program that sends traffic to a weak site wastes the work. Get the asset right first.
Foundation markets
Firms in less contested markets, or just starting their organic push, usually fit All-in-One SEO at $849. It builds the practice-area depth, local signals, and technical foundation you need before anything else.
Future-proofing search
If you want visibility in AI answers as well as traditional search, SEO + AEO at $999 adds answer engine optimization on top of the full SEO foundation. Increasingly worth it as prospects ask AI directly for a lawyer.
Competitive metros
Firms fighting for injury or legal search in contested metros usually need the Main Program at $1,299 for the full weight of content, local, and authority work. We will tell you honestly if your market calls for it.
SEO package comparison
| Feature | All-in-One SEO | SEO + AEO | Main Package | Website Redesign |
|---|---|---|---|---|
| Monthly price (USD) | $849 | $999 | $1,299 | $1,999* |
| Blogs per month | 5 | 7 | 7+ | — |
| Daily keyword analysis | ✓ | ✓ | ✓ | — |
| Daily content optimization | ✓ | ✓ | ✓ | — |
| Backlinks & citations | ✓ | ✓ | 5+/mo | — |
| Schema markup | ✓ | ✓ | ✓ | Basic |
| Competitor analysis | ✓ | Enhanced | Enhanced | — |
| Google Business Profile | ✓ | ✓ | ✓ | — |
| Strategy call (biweekly) | ✓ | ✓ | ✓ | — |
| AEO (AI answer engines) | — | ✓ | ✓ | — |
| llms.txt optimization | — | ✓ | ✓ | — |
| Content writing beyond blogs | — | — | ✓ | — |
| Website redesign | +$650 | +$650 | Included | ✓ |
| Technical site management | — | — | ✓ | — |
| Cybersecurity | — | — | ✓ | — |
| Biweekly reports | — | — | ✓ | — |
| Practice area page optimization | — | — | ✓ | — |
* Website Redesign is a one-time cost, not monthly.
Terms and getting started
Payment terms
- Monthly packages are billed at the start of each month
- Website redesign: 50% upfront, 50% before launch
- 3-month minimum on all monthly packages
- Cancel with 30 days' notice after the minimum period
- Redesign revisions: 2 rounds included, additional rounds $75 each
- Redesign timeline: 4–6 weeks from kickoff, subject to content delivery
What we need from you
- Admin access to your website, GA4, Search Console and Google Business Profile
- A single point of contact for approvals and feedback
- Responses on drafts and questions within 3 business days
- All client-provided content within 7 days of kickoff, or the timeline pauses
How we work with you
- One firm per market: your slot in a city and practice area is yours
- Prices shown are the real prices, not starting points that climb on a call
- We scope honestly to your market, and say so before you commit
- No Google Ads, PPC or ad management is included in any tier
What you get from us
- A dedicated team: strategist, SEO/AEO executor, developer and writer
- Biweekly 30-minute strategy calls
- Direct access over Slack or WhatsApp for time-sensitive questions
- Full transparency on rankings, links and work completed
Why we publish our prices
We publish our prices because hiding them does not serve the firm. When pricing lives behind a sales call, you cannot compare options, you cannot scope the work on your own time, and you are pushed toward a decision before you have the facts. Publishing our packages holds us accountable to deliver at the number we name, and it respects the firm’s time. It also fits how we work: one firm per market, real numbers only, and no ad spend padding the total. The prices here are specific and real. If a package does not fit your market, we would rather tell you that than quote a figure nobody could check.
Pricing questions
How much does law firm SEO cost per month?
Inovista's SEO packages run from $849 to $1,299 per month. All-in-One SEO is $849 and covers content, on-page optimization, links, citations, schema and Google Business Profile. SEO + AEO is $999 and adds optimization for AI answer engines. The Main Package is $1,299 and adds content writing, technical site management, cybersecurity, biweekly reporting and a website redesign in the first quarter. A standalone website redesign is $1,999 one-time, or $650 when bundled with a monthly package.
What is AEO, and why is it priced separately from SEO?
AEO — Agentic Engine Optimization — is optimization for AI answer engines such as ChatGPT, Perplexity, Gemini, Claude and Google's AI Overviews. It is separate work from classic SEO: content has to be structured so a model can quote it, your brand has to be built as a recognised entity, an llms.txt file has to guide AI crawlers, and citations have to be tracked across engines that do not report in Search Console. That is why it sits in the $999 tier rather than the $849 one.
Is there a contract or minimum term?
There is a three-month minimum on all monthly packages, because no SEO or AEO programme produces a fair read in less time. After that you can cancel with 30 days' notice. The website redesign is a one-time project billed 50% upfront and 50% before launch.
How many blog posts do I get each month?
Five per month on All-in-One SEO, seven on SEO + AEO, and seven or more on the Main Package plus a long-form pillar piece each quarter. Every post is researched, written for a target keyword, internally linked to the relevant service or location page, and — from the SEO + AEO tier up — structured to be quoted by AI answer engines.
Can I add a website redesign to a monthly package?
Yes. A redesign is $1,999 as a standalone project, or $650 when added to All-in-One SEO or SEO + AEO. It is already included in the Main Package and is delivered inside the first 60 days of the engagement.
Do these packages work for personal injury law firms specifically?
Yes, personal injury is the practice area we work in most. The mechanics are the same, but the money pages we optimize are practice area pages, the citations are legal directories, the schema is LegalService and Attorney, and the reporting is built around case inquiries rather than traffic. If you want the personal injury version of this in detail, start with our personal injury law firms page.
Scope it yourself, then talk to us
The prices above are the prices. Send your market, your current site and your top competitors, and we will tell you which tier fits and what we would do first.
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