By Fletch Skinner · April 28, 2026
Local SEO is where most attorneys leave money on the table. The map pack — those top three results with the map — captures the majority of high-intent local clicks.
Start with your Google Business Profile. Complete every field, choose the right primary category, and keep your name, address, and phone number identical everywhere online.
Next, build location-specific landing pages for each practice area and city you serve. Generic pages don't rank; specific ones do.
Reviews are rocket fuel. Ask every happy client, respond to all of them, and never buy fake ones. Consistent, genuine reviews signal trust to both Google and prospective clients.
Fletch Skinner
Part of the Inovista team — A small, senior crew of strategists, designers and engineers focused entirely on growing law firms online.
